Generate sets the framework for successful partnerships and offers tailor-made sponsorship platforms to marketeers aiming at accelerating their business value.

Generate Partnerships works proactively with strategic recommendations relating to sponsorship investments. With an extensive portfolio of sponsorship rights, athletes and established relationships in the market, we can provide you with tailor made solutions.

For Rights Holders

Rights Development & Valuation
Rights Sales

For Sponsors

Sponsorship Strategy
Sponsorship Platforms
Sponsorship Evaluation

For Athletes
Athlete Rights Development & Valuation
Athlete Rights Sales


Generate is an excellent partner to work with. They have provided us with creative and valuable sponsorship platforms well in line with our business objectives and market plans. 

Product Manager Pantamera

Generate has successfully supported us in identifying and securing new sponsorship rights across the Nordics. They have an insight and ROI-driven approach to pairing brands with relevant properties and marketing platforms. I would encourage anyone in the marketing and communication space to liaise with Generate to explore new sponsorship opportunities.

Head of Sponsorships & Brand Alliances Betsson

I have met with Generate a few times and been presented with well motivated and business-driven sponsorship opportunities. We decided to work together with one of Generate’s sponsorship properties and are very pleased with the return we achieved on our investment.

Marketing Director Volvo Cars


Below are some of our rights holders and athletes we represent or have represented. Together with the right holders we help you identify the most valuable platforms to drive your business.


Generate Partnerships is a leading Sponsorship Agency. We assist our clients with acquiring and evaluating commercial rights, brand positioning of sponsorship properties and execution on sponsorship transactions.

The purpose of a partnership often varies depending on the right as well as the business objectives of the sponsor. Whether it is an opportunity to boost sales, enhance your brand position or strengthening your customer relationships, Generate’s objective is to increase your business value. This is achieved by in-depth market knowledge and industry expertise together with a proven method that delivers measurable results.

Our approach is strategic and long-term with the purpose of creating substantial value for your brand. Please do not hesitate to contact us!


Holiday Club
837 52 Åre

Totthyllan 30
837 52 Åre

Claes Lindström
Tel: +46 705646469