Generate sets the framework for successful partnerships and offers tailor-made sponsorship platforms to marketeers aiming at accelerating their business value.


Generate Partnerships works proactively with strategic recommendations relating to sponsorship investments. With an extensive portfolio of sponsorship rights, athletes and established relationships in the market we can provide you with tailor made solutions.


  • Rights Development
  • Rights Categorization and Valuation
  • Rights Brand Positioning
  • Rights Sales


  • Sponsorship Strategy
  • Sponsorship Platforms
  • Sponsorship Evaluation


  • Athlete Rights Development
  • Athlete Rights Categorization and Valuation
  • Athlete Rights Brand Positioning
  • Athlete Rights Sales


Betsson Group

Generate has successfully supported us in identifying and securing new sponsorship rights across the Nordics. They have an insight and ROI-driven approach to pairing brands with relevant properties and marketing platforms. I would encourage anyone in the marketing and communication space to liaise with Generate to explore new sponsorship opportunities. Betsson Group Magnus Linder – Head of Sponsorships & Brand Alliances


Generate is an excellent partner to work with. They have provided us with creative and valuable sponsorship platforms well in line with our business objectives and market plans. Pantamera Rickard Andersson – Product Manager

Volvo Cars

I have met with Generate a few times and been presented with well motivated and business-driven sponsorship opportunities. We decided to work together with one of Generate’s sponsorship properties and are very pleased with the return we achieved on our investment. Volvo Cars Per Carleö – Marketing Director


Below are some of our rights holders and athletes we represent or have represented. Together with the right holders we help you identify the most valuable platforms to drive your business.


Generate Partnerships is a leading Sponsorship Agency. We assist our clients with acquiring and evaluating commercial rights, brand positioning of sponsorship properties and execution on sponsorship transactions.

The purpose of a partnership often varies depending on the right as well as the business objectives of the sponsor. Whether it is an opportunity to boost sales, enhance your brand position or strengthening your customer relationships, Generate’s objective is to increase your business value. This is achieved by in-depth market knowledge and industry expertise together with a proven method that delivers measurable results.

Our approach is strategic and long-term with the purpose of creating substantial value for your brand. Please do not hesitate to contact us!


Want to join us?


We are always looking for talented people. Apply by sending us your resumé and cover letter to info@generatepartnerships.com

Generate Partnerships
Sibyllegatan 9
114 42 Stockholm
Generate Partnerships
Totthyllan 30
837 51 Åre
Contact us +46 (0)8 – 684 189 00